Aramis

In 1963, Aramis was created by Mrs. Estée Lauder, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was one of the first prestige men’s fragrance to be sold in department stores around the world and quickly became an industry leader in the men’s fragrance and grooming category. Today, Aramis Fragrance is revitalized and reimagined for a new generation. More than 60 years later, leveraging the brand’s rich heritage and fragrance authority, the new scent, Intuition by Aramis, is inspired by the idea of a new kind of masculinity – sensitivity as well as strength; purpose as well as power.