Consumer - beauty made simple
In the Consumer Division, we believe that beauty should be accessible to all and effortlessly integrated into your everyday routine. We empower high-quality and affordable beauty solutions for all needs and preferences without compromising on results. With a focus on innovation and inclusivity, these products are both effective and enjoyable to use in the regime of self-expression and self-care.
“Besides the undisputedly strong team spirit in the Consumer Division, the most motivating part is the wide range of different retailers, providing me with great insights of the total Nordic beauty market, covering retailers from the classical beauty players to pharmacies and grocery traders. This dynamic mixture gives me a deeper understanding and explanation of the dynamics in the beauty market”
Sales Manager, Consumer Division at SÆTHER
Unlocking opportunities across the Nordic retail landscape
In our Consumer Division we have a unique relation with the entire Nordic retailer landscape – from HQ stakeholders to each individual point-of-sale. We are experts in developing targeted channel strategies with a broad variation of stores. All business opportunities are carefully explored among beauty chains , hyper- and supermarkets, fashion stores, pharmacies, e-tailers, department stores as well as drugstores.
Enhancing in-store impact with expertise and efficiency
In this division, our consumer insights are second to none as well as the expert knowledge, best-in-class practice sharing and competitor monitoring from a diverse consumer market. Here cost-efficiency and in-store fundamental excellence are secured by offering amulti-branded field sales business unit. In this division, we have an agile and pro-active mind-set by constant ROI evaluation and we offer an optimal mix of strategic and tactic campaigns with a digital excellence focus.
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Explore our other divisions
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Haircare
Discover our Haircare Division, where innovation, luxury, and expert solutions come together. We support salons and partners with tailored education, an in-house academy, and a comprehensive brand assortment.
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Explore our Clarins Group Division, a dedicated and tailored model with bespoke marketing, key account focus, and specialised support to elevate the brand and ensure market leadership.