Luxury & Niche - indulge in exclusivity
In our Luxury & Niche Division we seek to elevate beauty rituals with a curated collection of luxury and niche brands crafted for those who seek the extraordinary. Here lavishness meets innovation in refined masterpieces of elegance and sophistication, where only the most rare and precious ingredients are sourced from everywhere around the globe.
“I enjoy working in this division because of the unique approach to building relationships with retailers and brands. Collaborating on brand awareness and executing LOEWE's launch at Gimle Parfymeri in a tight timeframe was a proud moment. Our team’s spirit and cross-country collaboration are key, and being part of luxury brand development is an exceptional experience.”
Trainer, Luxury & Niche Division at SÆTHER
Elevating luxury brands with precision and expertise
We are specialists within the luxury and niche segment taking pride in our strong and profound knowledge.
We build brands by knowing the right drivers, designing tailormade activation plans for the very best distribution and channel strategies with strong sales service by our field experts. This offers the brands within our Luxury & Niche Division an excellent and outstanding retail execution in every point of sales.
Where retail becomes a luxury experience
In the world of luxury and niche beauty, every detail matters — from the scent of a fragrance to the texture of a cream and the way it's presented in-store. Our commitment to retail excellence means crafting immersive, elevated experiences that reflect the unique identity of each brand we represent.
With our deep market knowledge and specialist expertise, we bring tailor-made solutions to life — whether it's a bespoke launch event, a high-end pop-up, or a perfectly executed permanent display. Working closely with our retail partners, we ensure that every point of sale becomes a stage for storytelling, emotion, and engagement. From refined merchandising to premium service and activation, our goal is always the same: to translate brand prestige into a compelling and memorable retail presence that inspires discerning consumers — and drives results.
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Explore our other divisions
Prestige
Discover a division with expert teams dedicated to building and elevating prestige brands, driving market leadership and retail excellence.
Consumer
Explore our Consumer Division, where innovation, inclusivity, and accessible beauty solutions meet expert retail strategies and market insights for all needs.
Haircare
Discover our Haircare Division, where innovation, luxury, and expert solutions come together. We support salons and partners with tailored education, an in-house academy, and a comprehensive brand assortment.
Clarins
Explore our Clarins Group Division, a dedicated and tailored model with bespoke marketing, key account focus, and specialised support to elevate the brand and ensure market leadership.