Five divisions, one company

SÆTHER operates across the Nordics with five specialized divisions, each focusing on distinct business areas to deliver top-tier service, support, and expertise to our partners. Our divisions work closely to provide seamless, comprehensive service, aligning with the unique needs and trends of each Nordic market. By leveraging deep local market knowledge, consumer insights, and industry dynamics, we differentiate each brand, fostering long-term strategic growth, profitability, and awareness.​

Young Ellinor Sæther

Luxury & Niche

Discover our Luxury & Niche division, where exceptional beauty brands, rare ingredients, and tailored strategies create elegance and brand elevation.

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Two colleagues from SÆTHER having a conversation.

Prestige

Discover a division with expert teams dedicated to building and elevating prestige brands, driving market leadership and retail excellence.

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A photo of SÆTHER's warehouse

Consumer

Explore our Consumer Division, where innovation, inclusivity, and accessible beauty solutions meet expert retail strategies and market insights for all needs.

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SÆTHER's Management. Palle Pedersen and Daniel Dornhoff Cordsen.

Haircare

Discover our Haircare Division, where innovation and expert solutions come together. Supporting salons and partners with tailored education and a comprehensive brand assortment.

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SÆTHER's Management. Palle Pedersen and Daniel Dornhoff Cordsen.

Clarins

Explore our Clarins Group Division, a tailored model with bespoke marketing, key account focus, and specialised support to elevate the brand and ensure market leadership

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