One company, five divisions
SÆTHER operates in four Nordic countries; Denmark, Sweden, Norway, and Finland and is divided into Luxury & Niche, Prestige, Consumer, Haircare and Clarins Group. Each division is responsible for managing and developing a specific business area, and all are dedicated to providing our partners with the highest level of service, support and expertise.
The divisions work closely to ensure we provide our partners with a seamless and comprehensive service. Each division works to identify and capitalize on opportunities for growth and expansion and to develop tailored strategies for our brands that align with the specific market’s needs and trends.
Creating value for brands and retailers by sharing knowledge
SÆTHER's five divisions work to create value for the brands we represent and our partnered retailers by sharing their knowledge about the Nordic markets and its consumers. Each division deeply understands the local market trends, consumer insights, and industry dynamics. By sharing this knowledge, we differentiate each brand, resulting in long-term and strategic growth and building each brand's profitability and awareness.
Luxury & Niche
For brand owners: we understand how to connect the value of your brand with the right retailer to unlock and implement your brand's image and potential in the Nordics.
For retailers: we supply you with the world's most attractive luxury brands, with a personalized 360 approach to convert your most selective audience.
Prestige
For brand owners: we enhance your knowledge of Nordic beauty consumers with insights to differentiate and drive your brand's long-term growth.
For retailers: we offer a steady supply, an appealing brand mix, and digital assets, ensuring optimal launches, differentiation and development.
Consumer
For brand owners: we boost your brand's success in the Nordic markets through consumer insights and a cost-efficient business model.
For retailers: we drive category growth and profitability through our expert knowledge, increasing value and traffic to your store with a strong, relevant, and optimized assortment.
Haircare
For brand owners: we are your partner in growing your haircare brand in the Nordic markets, increasing profitability and building your brand through our local presence and business model.
For retailers: we offer a unique portfolio solution and create added value with differentiated services and education programs for increased knowledge, sales, and profitability.
Clarins Group
For brand owners: we are your dedicated partner in building long-term brand equity in the Nordics, offering a bespoke setup with strategic focus, operational excellence, and deep brand understanding.
For retailers: we provide premium beauty experiences through a focused brand portfolio, strong execution, and tailored retail support — designed to elevate engagement, visibility, and performance.