Abercrombie & Fitch

Abercrombie & Fitch was founded in 1892 as a small outfitter and sporting goods store in New York City. Over the years, it evolved into a globally recognized brand, renowned for its casual yet aspirational style. Defined by its all-American aesthetic and youthful energy, Abercrombie & Fitch embodies a laid-back sophistication that resonates with generations of trendsetters. In 2002, the brand made its mark in the fragrance world with the launch of "Fierce," a bold and iconic scent that has since become a signature of Abercrombie & Fitch. Known for its fresh, woody notes and undeniable allure, "Fierce" laid the foundation for a diverse collection of fragrances that blend modern confidence with timeless appeal. With its evocative advertising campaigns and a legacy of creating fragrances that reflect its adventurous and spirited identity, Abercrombie & Fitch continues to inspire with scents that capture the brand’s essence of youthful vitality and effortless style.