Haircare - nourish your hair and confidence
Welcome to our Haircare Division, where we understand hair and its importance. We provide luxurious and effective haircare solutions that nourish, strengthen and beautify your locks from root to tip. We are committed to innovation, quality and formulations with carefully selected ingredients – because when your hair looks and feels its best, so do you!
“Working in the Haircare Division is exciting and constantly evolving, driven by beauty trends. I’m proud to be part of a creative, open team, always staying ahead to provide the best education. Our recent sold-out Revlon academy trip to Paris was a huge success and proves we're doing the right thing.”
Nordic Education Lead, Haircare Division at SÆTHER
Empowering salons with tailored education and care
Our Haircare Division enjoys unique relations with more than 3000 individual hair salons as well as a diverse beauty retailer landscape. We offer our partners a tailormade education schedule, an in-house haircare academy and long-term brand building investments. Furthermore, our comprehensive brand universe provides the salons with a complete assortment matching all consumer needs.
Partnering with professionals to drive haircare excellence
In the fast-evolving world of professional haircare, staying ahead means staying inspired. That’s why we regularly host a wide range of events across the Nordics — from intimate breakfast sessions and after-work gatherings to large-scale training weekends and international summits. One of our highlights last year was the SÆTHER Haircare Weekend, where over 100 hairdressers from across the region came together to connect, learn, and grow through expert-led sessions and hands-on experiences. While we are deeply committed to inspiring and educating salon professionals, our work within the retail sector is equally vital — driving excellence through tailored brand activations and strong in-store execution.
We also collaborate closely with our brand partners to offer unique opportunities for our clients — such as exclusive trips to Revlon Professional’s Front Row Summit in Madrid, Mallorca, and Lisbon, where they joined thousands of peers from around the world. These events are more than just inspiration; they’re proof of our dedication to empowering the haircare community and strengthening the bonds within it.
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