Clarins Group - a tailored approach to brand elevation
The Clarins Group Division marks a new chapter in our company’s growth – a model that balances focus, excellence, and agility, while still operating within the wider strength and expertise of SÆTHER and our entire distribution network. The Clarins Group Division exemplifies how we bring our brands closer to their goals, creating a bespoke environment to foster growth, innovation, and leadership in the market.
“I'm excited to be part of the Clarins Group Division as we expand into direct-to-consumer. This shift brings Clarins and SÆTHER even closer to our Nordic customers. With local insights, we’re able to tailor our approach to better serve both businesses and individuals in the region. And it is fulfilling to contribute to such an impactful change.”
Nordic E-com Manager, Clarins Group Division at SÆTHER
Elevating Clarins Group to market leadership
This division represents the highest level of brand care within our portfolio, operating with a dedicated General Manager and a separate team structure. The Clarins Group Division is designed to elevate the brand to new heights, offering unparalleled attention to every facet of its business. From customized marketing strategies to a tailored key account, retail and field structure, this division provides Clarins Group with the tools and focus it deserves to continue building its legacy as a leader in luxury skincare and beauty in the Nordic market.
Retail excellence rooted in legacy and innovation
With nearly four decades of partnership between Clarins and SÆTHER, our dedication to retail excellence has never been stronger. The Clarins Group Division is built on a unique model — one that combines deep brand understanding with strategic precision and flawless execution.
A recent highlight is the full-scale campaign celebrating Clarins' 70th anniversary and the relaunch of its iconic Double Serum Generation 9. From immersive in-store activations to standout outdoor and online visibility, the project showcased how thoughtful collaboration, and detailed planning can bring a powerful brand story to life. This is retail excellence in action — driven by a dedicated team structure, strong retail partnerships, and a shared commitment to bringing premium beauty experiences to life. With Clarins, our long-standing partnership has evolved into something more — a unique and dedicated division model that reflects our shared vision for excellence and legacy.
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Explore our other divisions
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Consumer
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